On this day: 04-30-1948
Founder of classic British sports car company is born
The Land Rover, a British-made all-terrain vehicle, debut at an auto show in Amsterdam on April 30, 1948.Maurice Wilks used an old American-made Willys-Overland Jeep to do work at his farm in England. However, the Jeep was plagued by mechanical problems and Wilks decided to design a more reliable vehicle. He intended it to be used for farm work and be more versatile than a tractor. The resulting Land Rover, known as the Series 1, had a boxy, utilitarian design, four-wheel drive and a canvas roof.